Vol. 14 (2020): XIV International Symposium Contemporary Issues of Literary Studies : The Silk Road Countries` Folklore
Folklore in Media and Creative Industry

Preservation and Popularization of Folklore as an Intangible Cultural Heritage

Gia Arganashvili
Shota Rustaveli Institute of Georgian Literature

Published 2020-10-20


  • Folklore,
  • Intangible Heritage,
  • Social Media


The existence of folklore is determined by its social function. Therefore, it subordinates the peculiarities of the epoch more than others, including the pace of technological progress in the modern world.

The involvement in the program of the intangible cultural heritage and folklore in the future will help to preserve and popularize the oral specimens that exist to this day.

We have to search for a folk verse today where its potential author is. Nowadays, such an environment is in a social network.

To say that folklore is being created on social media today will be premature. For now, it is just an assumption.